JETOUR’s Premium G Series Unveils New Visual Identity “Ridge of Steel” Led by Legendary Designer Paula Scher
On April 14, JETOUR’s premium G Series officially unveiled a new visual identity steered by legendary designer Paula Scher. Beijing, China — ( ARAB NEWSWIRE ) — On April 14, JETOUR’s premium G Series officially unveiled a new visual identity steered by legendary designer Paula Scher. Since the global debut of G700, Paula has joined as the Art Consultant, playing a pivotal role in shaping the G Series’ visual direction. The launch of this new visual concept marks a new phase in the collaboration. It also signals a significant step forward in the brand’s premium evolution. As one of the world’s most influential graphic designers, Paula Scher is globally acclaimed for her bold, highly distinctive visual language and cross-disciplinary design prowess. Throughout her career, Paula has crafted iconic visual identity for leading global brands including Microsoft, Citibank, Tiffany & Co., Coca-Cola, and Adobe. This partnership marks not only her first in-depth ...
