“Travel+” Strategy Accelerates SOUEAST’s Global Expansion
BEIJING, China — ( ARAB NEWSWIRE ) — The global passenger vehicle market is undergoing a clear transformation: urban families now prioritize multi-scenario mobility solutions over single-commute functionality. According to McKinsey research, 35% to 40% of family buyers factor leisure travel into purchasing decisions, with this proportion exceeding 45% in markets like the Middle East and Latin America. This signals that vehicles are no longer mere transportation tools but critical bridges between daily routines and travel experiences. In such a trend, automakers’ response to multi-scenario demands has become pivotal for global competitiveness. Recently, SOUEAST made its debut at the 2026 Beijing International Automotive Exhibition,it focused on Urban Mobility since its brand renewal in 2024. The products fully cover users’ diverse scenarios ranging from daily urban commuting to weekend leisure travel. As part of the “Travel+” strategy, SOUEAST forms a comp...
